latest news
                            June 30, 2008 – Australia
                  "Don't tangle with JACK"
JACK is in international print again -- this time in Australia's Geare Magazine.  Click on the cover to see the review that proclaims JACK to be the solution to the "curious self-tangling abilities" of in-ear headphones.
 
^
May 29, 2008 – online
"very clever, and very affordable"
click logo for more...                                
^
May 9, 2008 – online
"JACK stands out from the rest as both clever and cute!"
                            more here...  
^
May 8, 2008 – online
"What A Man!"
Miko Laube includes JACK as one of her fashionable electronics accessories.  
^
May 1, 2008 – San Francisco
Chief Tinkerer Joins HSCNC Board of Directors
Mike Simmons, founder and Chief Tinkerer of What If Widgets, was selected by the Hearing and Speech Center of Northern California to be the newest member of their board of directors.  “Mike’s recognition of the need for corporate ventures to contribute, collaborate and participate with social ventures and community serving non-profits was a quality that made him a perfect candidate for our Board,” said Center CEO Darragh Kennedy.
[for full press release, click here]
^
Apr. 25, 2008 – online
"Your Nice Buddy Gets Your Earbuds Well Organized"
^
Apr. 24, 2008 – online
JACK: "Always The Best Friend To Help You Sort Out Your Earbuds"
                      more here... 
^
Apr. 23, 2008 – online
"Earbud JACK Gives Back"
Gadget ManiaDr. Gadget reports on What If Widgets' first donations to hearing organizations.
^
Apr. 22, 2008 – onlineApartment Therapy: Unplggd
"great little device to help keep you looking like a designer"
^
Apr. 13, 2008 – online
"Earbud Jack tidies up iPod headphones"
Gizmos For GeeksThe "chief gadgeteer" speaks highly of JACK.
^
Apr. 9, 2008 – Australia
                "fun & functional"
The Australian edition of marie claire included JACK with a dozen other products such as the Apple MacBook Air, and said of all of them, "streamline your life with these sleek and sexy new products."  Click the cover to see the excerpt.
 
^
Apr. 8, 2008 – San Diego
"I love simple, clean solutions like this"
Adam Christianson said this and a lot more about earbud JACK in his 2008.04.08 airing of MacCast, a self-declared podcast "for Mac Geeks by Mac Geeks."   Click the logo to the left for the entire show, or below for just the clip about JACK.
^
Apr. 3, 2008 – San Francisco
"A Widget with a Conscience"
The Noe Valley Voice printed a flattering article about What If Widgets and founder Mike Simmons in their April edition.  If you live near SF, you can stop by any coffee shop in Noe Valley to pick up a copy, or you can check it out online.
^
Mar. 24, 2008 – Dubai, U.A.E.
     JACK on "Most Wanted" list in Middle East
It might not be the list that first comes to mind, but rather one we are proud of.  CHARGED Middle East, a men's tech and lifestyle magazine circulated throughout the Persian Gulf, included JACK in their "most wanted" list of gadgets and technology.  Click the cover to see the excerpt.
^
Mar. 20, 2008 – Isreal & Italy
earbud Jacob & earbud Giacomo?
JACK's been traveling again, and has apparently made a stop in Israel and a repeat appearance in Italy.  If you can read Hebrew or Italian, click the logos for more...
^
Mar. 4, 2008 – online
"Sick of tangled earbud cords in your pocket? ... it’s time you met JACK then."
more here...
^
Mar. 1, 2008 – Germany
JACK Debuts In Print - Auf Deutsch!
JACK appears this month in FELD Magazin, a German men's magazine covering culture, fashion, and society.  JACK is listed as #35 in the article entitled 100 Sachen (100 Things) - not bad for a new guy on the block! 
^
Feb. 18, 2008 – San Francisco
What If Widgets Makes First Donations
Based on sales of earbud JACK in the fourth quarter of 2007, What If Widgets gave its first donations to the American Hearing Research Foundation (AHRF) and the Hearing and Speech Center of Northern California (HSCNC).  CEO of HSCNC, Darragh Kennedy stated, "This is a really exciting partnership between What If Widgets and the Center."  Mike Simmons, chief tinkerer at What if Widgets, said, "I'm very proud to be able to help these organizations, and I look forward to sending larger donations each quarter as JACK's sales continue to grow."
^
Feb. 1, 2008 – Italy
JACK Exhibits Italian Style
JACK showed up in two Italian websites, which exclaimed his functionality as well as his style. 
More here... and here...
^
Jan. 28, 2008 – San Francisco
"Put earbud JACK in charge of your earbuds and help hearing health orgs"
more here...
^
Jan. 28, 2008 – San Francisco
"Meet JACK, who wants to untangle your earbuds"
more here... 
^
Jan. 24, 2008 – San Francisco
"...JACK's a happy camper. Chances are you will be, too"
more here... 
^
Jan. 19, 2008 – San Francisco
JACK in a "Random Directory of Pretties"
more here...
^
Jan. 19, 2008 – San Francisco
JACK Wraps Up MacWorld
JACK made a big splash at Macworld Expo this past week, attracting many new interested resellers and distributors.  Several hundred JACK's were sold to MAC and iPod enthusiasts during the show, and the What If Widgets booth never had a dull moment.
^
Jan. 9, 2008 – 3 Continents
JACK - International Playboy
JACK has apparently been busy, as mentions of him are showing up in several international locations, such as
Hungary...
China...
and Brazil...
^
Jan. 2, 2008 – San Francisco
JACK Has Jetlag?
No, but the folks at JetlagOnline's The Scoop feel that he's a great companion for those long flights -- to organize your earbud cords, of course.  More here... 
^
 
2007 Archives